Nature of the Problem
Initially, we were contracted for website redesign but our contract was extended to PPC and SEO services. The website that they had initially was built on a CRM and was very basic website and not user friendly. The business wasn’t ranking for any relevant keywords and also none of the Pay Per Click campaigns were converting. So, initially there were 3 problems areas that the business needed help with:
- Website Design
- Search Engine Optimization
- Pay Per Click
SEO of Rolling Food website and Google My Business Listing
The Rolling Food website and GMB had never been optimized for Google search engine and Google Maps. After the website development was complete, we pushed the website to a live server.
SEO360 package was selected by the client for both Dutch and English versions. We started with the technical SEO audit of the website. A detailed technical SEO helps sites achieve faster results in ranking keywords. You can read our entire 30 point technical SEO audit with a detailed explanation.
Once we fixed all the technical issues, we started with the on-page and off-page SEO of the website.
Our target area was Switzerland but the prime target was Zurich.
Google Data Studio Before And After Snapshot
Google Analytics Organic Traffic May 2nd – August 31 VS September 1st – December 31
New Users, Month over Month. Every month, as a result of the SEO campaign the website gained more monthly traffic. There was approximately a 70% increase in users. You can see our results are slowly compounding as the months progress throughout the SEO campaign.
Each grid in these GIFs is 25kms apart from each other. We had to cover the whole of Switzerland in the tracking so 25kms of distance was selected. Each Geogrid gives us a ranking of GMB listing on that coordinate.
Pay Per Click
The major issue that the client faced was getting bad quality leads and not being able to track what was converting in her Google AdWords campaigns. We set up the conversion tracking properly and launched new campaigns that ensured maximum possible leads at the lowest possible cost. The results were excellent and we were able to generate extremely high-quality leads for Rolling Food.